School business managers, governors and school leaders — reached inside the professional communities they already belong to, rather than through a list they never asked to be on.
Not a bought database. These are people who joined a professional community on purpose, and who turn up because their peers are there.
The people who run procurement, contracts and budgets. In most schools, the person who decides what gets bought is not the person who uses it — and this is them.
Approving spend, scrutinising strategy and asking where the money went. Reached through governor communities rather than the school office.
Headteacher consortiums, MAT central teams and specialist national groups, where decisions get made for more than one school at a time.
Because the community vouches for the setting, not for you. Your presence sits inside somewhere people already trust and already visit — a company directory they browse when they need a supplier, a logo they see every time they log in, a stand at a meeting they were coming to anyway.
Nobody is being interrupted, and nobody bought your details. That is a materially different reception from a cold email, and it is why members tolerate it.
Most sponsors start in the directory and add from there. Placements are limited by design — a page full of logos is worth nothing to anybody on it.
Your entry in the members' area: logo, tag line, a link to your site, and a profile you edit yourself. Includes access to post to the company noticeboard, which emails members when you do.
Your logo on every page of a community's public and members' site. Order rotates on each page load, so no one sponsor permanently owns the top slot.
A stand during coffee and lunch at a community's termly meeting, with your entry in the online programme. Face to face with the people you have been emailing.
One sponsor per meeting. Includes the exhibitor space, your logo on the meeting page, and a ten-minute slot in front of the room.
Neil — pricing deliberately left off. Tell me whether sponsors buy centrally at fixed rates, per community at each group’s own rates, or both, and I'll write the commercial section properly.
Two things, and they are the reason members put up with sponsors at all.
The noticeboard works when it carries something worth reading — a change in regulation, a genuinely useful offer, a free tool. It stops working the moment it becomes a broadcast channel.
Your directory login does not open the forums or the document libraries, and we do not sell member data. You are visible to members; you are not given them.